Communication
Pictures and the Media

Lead-in questions:

  1. Can pictures be also considered as forms of media? Why?
  2. How can pictures be used in the media?
  3. What kinds of effects or emotions may be triggered by certain types of pictures? Mention some examples.

photo of drummers

Task 1

People (the audience) make sense of signs and images based on their personal experience, knowledge and the context in which the sign appears. Denotation is what the image/sign actually shows, while connotation refers to the meanings, information the audience may infer when seeing the picture. Answer the questions below by selecting the best answer.

Task 2

Using the ideas that the picture has elicited, think of how it could be used as an advertisement. Consider the following:

  1. The product(s) that could be advertised using this picture

  2. The target audience

  3. The discourse to be added to the picture (e.g., a pun, question, words, expressions, full sentence(s), etc.)

  4. Why do you think this ad would sell the product?

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