Advertising
EASA
Lead-in questions:
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Do you like advertisements? Which is your favourite ad?
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Have you ever advertised something? What and why?
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What do you think the abbreviation EASA stands for?
Task 1
Read (or listen to) the following text carefully and then decide whether the statements are true or false.
Listen to the text below:
The European Advertising Standards Alliance (EASA) was set up in Brussels in 1992 as a non-profit making organisation, to bring together advertising self-regulatory bodies across Europe. Its main aims are to promote and support advertising self-regulation in Europe, to coordinate the handling of cross-border complaints and to provide information and research on advertising self-regulation.
The Alliance currently has 25 members from 22 countries. The current country membership is listed below (contact details can be found at the back of the publication): Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, New Zealand*, Portugal, Slovak Republic, Slovenia, South Africa*, Spain, Sweden, Switzerland, Turkey and the United Kingdom.
Countries marked with asterisk (*) are corresponding members.
Source: www.asa.org.uk
Task 2
Fill in the missing words in the following table:
| Countries | Adjectives | |
| 1. | America | |
| 2. | Australian | |
| 3. | Austria | |
| 4. | Bangladesh | |
| 5. | Brazilian | |
| 6. | Canada | |
| 7. | China | |
| 8. | Croatian | |
| 9. | Danish | |
| 10. | England | |
| 11. | Greece | |
| 12. | Israel | |
| 13. | Irish | |
| 14. | Iraq | |
| 15. | Malta | |
| 16. | The Netherlands | |
| 17. | Serbian | |
| 18. | Slovakia | |
| 19. | Slovenian | |
| 20. | Ukraine | |